Anyone who is convinced of what he has developed, researched, or analyzed has plausible and understandable reasons for this and can defend them. In short, when something is substantiated, it can be cast into a measurable hypothesis.
Business news: Hypotheses can be confirmed
Hypotheses can be tested on a factual level and refuted or confirmed. Again, a substantive discussion is necessary for this. This is work and expended thought power that really creates added value.
In this context, it can also be particularly interesting to look for information that is contrary to the masses. Finding counterarguments and substantiating them properly is much more difficult than following the crowd. Such information is very valuable since really new insights that have not previously been taken into account can be gained here. Of course, the requirement for a measurable hypothesis must also apply here.